Always take advantage of any opportunity to flaunt your brand. Whether you’re at a food show or large-scale sporting event, analyse your branding options and decide on the most suitable approach. Text What qualities make up a healthy brand? The 6 healthy brand criteria: 1. Purpose -your brand needs a meaning to exist.2. Unique meaning…
Creativity without strategy is ART, and Creativity with strategy is ADVERTISING! Exercising poor creativity can do your brand more harm than good and over the top creative advertising is not necessarily the most effective approach. A balance between good creativity and effective advertising needs to be achieved! When developing a creative marketing approach, it needs…
One of the biggest challenges in this fast-paced consumer world we currently live inis the ability to rise above the clutter and grab people’s attention. As a brand, you need to put a large focus on initiating consumer interaction. Generating consumer interaction is key in developing effective brand awareness that can transition into consumer loyalty.…
Having a clear vision of your brand will strengthen your business and assist in conveying a clear, distinctive brand image and message to your consumers. Why do you need customer engagement? Customer engagement is about getting your customers to interact and share their experiences with your business and brand. When this is done well, a strong customer…
As a brand, you need to be able to create a unique atmosphere that helps your consumers understand what the brand stands for and what distinctive products / services you offer to meet their unique needs. How to make your brand STAND OUT? Banner walls are very effective in helping brands generate brand awareness, market their brand or advertise…
